Write tight for smart phones - Sterling Career Concepts

Write tight for smart phones Write tight for smart phones This shouldnt come as a surprise, but Irecently read in website magazine thatanalysts are predicting that smart phones will go mainstream in the U.S. this year. Website magazine reported that market research firmAsymco predicts that 50% of the U.S. population will be using smart phones by the end of this year, an increase from 30% and 18% at the end of 2010 and 2009, respectively. What does this mean for job seekers?Itincreases the odds that your job search correspondence, be ita cover,thank you,networking, or follow up letter,will be read on a smart phone screen. Why does that make a difference?A smart phone screen is awhole lot smaller than a computer screen.Youhave that much less space to capture your readers attention and get your point across before they click off or worse yet delete your email. Here are three ways to make sure yourletterissmart phone-savvy: Write tight and concise. Theres no better time or reasonfor short paragraphs comprised of short, to the point sentences. Use bullet formatting as appropriate as well. Visualize your letter appearing on the smart phone screen. Space is at a premium! Contact info at the end. Save any header information for your signature line â€" email, phone number, address, branding statement. Dont waste valuable real estatein the first few lines of youremail body to mimic the top of a cover letter because it only forces your readerto scroll down just to read your first paragraph. Maximize your subject line. Include detail, punch, andwhen appropriate, a call to action in the subject line of youremailso thatyour recipientknows what the emailisand what you expect of them. Equally critical is to lead with your strongest point so that it doesn’t get cut off on the screen if the full subject line isnt visible. Keep these suggestions in mind and your job search correspondence will have an advantage no matter where its read.